![]() Mac devices, in particular, run Apple’s Unix-based operating system for computers called macOS. This means that whenever you purchase Apple’s devices, you’ll be expected to use their software as well. With Apple being the tech giant they are, they tend to develop both proprietary hardware and software in-house, which benefits them greatly when it comes to controlling every aspect of their devices. As a result of this, many people purchase and use their devices, including Mac computers. While one might argue that the price to hardware ratio of Mac devices isn’t as good as PC’s, there is one inarguable fact that remains true – Apple did a fantastic job when it comes to brand management and marketing. ![]()
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